When marketing a sporting team, many PR campaigns typically focus on the team itself, with their ultimate goal being to sell tickets to upcoming games and events. However, fanwear is an incredibly effective and also overlooked aspect of sporting team advertising. In this article, we’ll be taking a look at how fanwear can be utilized as an effective marketing tool for your sporting team.
#1. Stick to Products That Can Be Worn Elsewhere
When creating fanwear, you want to create merchandise that your fans are able to wear outside of the scenario of your games. This is because the advertising fanwear provides typically happens out of this context, with your fans wearing your merchandise to work, parties, and social events. A sign of a successful piece of fanwear is one that makes fans feel compelled to purchase and share with others. A good example of this can be seen in this article about fans coordinating shirts.
#2. Have Formal Products
Many people don’t think of fanwear as being very classy, but you can change this and extend your team’s reach by making products that can be used in formal settings as well. For example, watches can be incorporated into formal outfits while also incorporating logos.
#3. Don’t Be Afraid to Use Gimmicks
Sure, foam fingers with your sporting team logo on it won’t be things that fans take with them into social situations, but they make great social media marketing tools. Fans will not only post photos of themselves, but also photos of others with the foam fingers too! After the game, the foam fingers will likely become room decorations, giving you more advertising at home. Moral of the story? Gimmicks aren’t necessarily cheap, as they can have multiple different purposes. You should still be wary of gimmicks, though, as there are many fanwear products that are not remembered fondly by fans.
#4. Team Up With Other Organizations
One of the best things you can do to combine both public awareness with your sporting team is to team up with another organization to create a product that represents both of you. The reason why this is effective is because you can use it for a variety of different causes. For example, if there happens to be a charity your team is affiliated with, creating a piece of fanwear that either advertises for both causes or donates proceeds to an organization is a good way of not only giving back to the community, but also raising awareness of your sports team.
This can also be a way to team up with other local businesses or sport teams depending on your personal preference. Because you’ll have both fanbases to cater to, you can ensure that more people see your team.
As you can see, there are many different ways to use fanwear as a marketing tool. We hope these tips have been helpful so you’re able to advertise your sporting team effectively—when it comes to fanwear, the sky’s the limit!