Corporations donate billions of dollars to various organizations each year. From clean water initiatives to food drives, corporate donors support many types of worthy causes.
If you have an idea that you think can transform your community (or the world), there are plenty of opportunities to receive funding from a corporation. Here are 5 tips to use when asking for big corporate donations.
1. Research information about your prospective donors.
Before you meet with a representative from a corporation, you should find out everything about the business. You can do this by conducting research on the internet or talking to current employees.
Here are few questions that you should be able to answer before you meet with a corporate donor.
- What causes has the organization supported in the past?
- Is your organization’s mission aligned to the corporation’s mission?
- Who are the key decision makers?
2. Create a persuasive sales pitch and practice it.
At your first meeting with a corporate donor, your primary job is to convince the representative that you have a cause that’s worth supporting. You must carefully prepare your presentation using clear talking points.
In your presentation, show your potential donor how the money will effect change and make their organization look good in the process. Once you know what you are going to say, practice the presentation several times to build your confidence.
3. Specify the amount that you are seeking.
Many corporations receive thousands of donation requests each year. As a result, they don’t have time to make assumptions about your needs. Your request should specify the amount of money that your organization is seeking and how it will be used.
4. Share a portfolio of the programs that your organization has implemented.
A portfolio is a great way to showcase your organization’s past successes. It can also convey the message that your organization has been working diligently on its mission.
Corporate donors want to know that organizations are active in their communities. Sharing your portfolio with prospective donors will increase your chances of getting donations for your next project.
5. Be persistent.
Although it’s possible to secure thousands (or millions) of dollars in funding, the process won’t be easy. You should expect to face obstacles and get rejected by some corporations.
If your requests are turned down, don’t take it personally or give up. By implementing these tips and being persistent, you organization can reach its funding goals.