If you run or work for a nonprofit, you know how hard it can be to grow your organization. One of the best marketing strategies you can employ is to use promotional products. With that in mind, read on for 9 easy ways to grow your nonprofit using promotional products.
1. Use practical items
Tote bags, drinkware, phone cases — you want your promotional items to end up in your target demographic’s hands so that they have a consistent, practical reminder of your nonprofit.
2. Include a call-to-action
Make sure that your promotional product includes some kind of call-to-action. This could be as simple as a link to your nonprofit’s website, but ideally it would be more specific. Give your demographic a feasible way to interact with your nonprofit.
3. Keep Items On-Brand
Your promotional products are an extension of your business and, as such, should match the brand identity you have worked so hard to create. This applies of course to the items themselves and to the way they are presented.
4. Use Fundraisers With Tiered Gifts
One of the most profitable ways to increase fundraising for your nonprofit is to have a fundraiser with more desirable gifts given to more generous donors.
5. Don’t be Afraid to Invest
Higher-ticket items such as drones and speakers can be fantastic items to incorporate as promotional products or donor gifts. Higher-ticket items can add to the perceived value of your organization.
6. Know Your Audience
Along with staying consistent with branding, you should supply your target demographic with practical, fun things that they would use on a consistent basis. This will be different for almost everyone. There are some items that will work for everyone, but don’t be afraid to get creative and think outside of the box.
7. Sell and Give Away
There are some promotional products that should be given away. This adds value to your brand and gives people an easy in to your business. Some items — like t-shirts or hats — can be sold on a website if you want an easy way to increase profits.
8. Use The Right Channel
Make sure that your target demographic has easy access to whatever product you are trying to promote. This can be through events, through direct mail, or by fundraising dinners.
9. Use Print-to-order services
There are many print-to-order services that offer one-off promotional products. This allows you to send out promotional products without buying stock.
Overall, the promotional products you choose should agree with the identity of your nonprofit. If executed well, promotional products can dramatically increase brand awareness for your nonprofit.